I Now Scream For Less Ice Cream?

I am not typically a conspiracy theorist, but there is something going on that has me worried and suspicious.

There was a time, not so long ago, that ice cream was sold by the half gallon. In fact, I'll bet most people still think it is.

But it's not.

Ok, a little math here...just a little. A half gallon is equal to 2 quarts. Take a look in your freezer and check the fine print on the side of your Double Fudge Peanut Butter Extreme Cookie Dough. It probably says 1.75 quarts. Not a half gallon.

Smaller!!!

But how did this happen? A great way to raise prices on something is to cut the size and keep the price the same. Food companies do it all the time. And if you do it slowly, and in stages with creative packaging, most people will not notice. This reminds me of the story of the frog and the boiling water.

Also, the average person nowadays is completely ignorant of measurement units, so switching from gallons to liters confuses them to the point of resignation, and both are now listed on the package.

We're all apparently "used to" the 1.75 quart "half gallon", because some brands have now shrunk on us again to 1.5 quarts! Will this never end? Will we be scooping ice cream with melon-ballers next year?

I predict that eventually gas pricing in the US will be switched over to liters to better hide price increases. Just wait, it's coming...