"Apple has a secret room devoted solely to designing product packaging and what users experience when opening a new product...the packaging room is located in a walled-off section of the company's main marketing building.
In the room, employees perform the most mundane of tasks -- opening boxes. It is said that one packaging designer spent months in the room doing just that, opening hundreds of iPod box prototypes trying to get the experience just right.
How a customer opens a box must be one of the last things a typical product designer would consider, yet for Apple, the inexpensive box merits as much attention as the high-margin electronic device inside.
Showing attention to detail at even the smallest level communicates to customers that the manufacturer cares about them. Customers then feel a bond with the company, something that transcends price points."
Anyone who has ever opened an Apple product box knows this, they are obsessive about the presentation and packaging of their products, and it shows.
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