This is not your average everyday geekiness. This is a firmware update for my camera that is apparently so cool that Canon introduced it with a poster!
High-end DSLRs nowadays are used as much for their HD video quality as they are for taking still pics, and any kind of new video functionality is huge, this addition of 24p* video being a pristine example.
Being a still photographer, I guess this isn't quite a poster-worthy event for me, but it's worth a chuckle anyhow.
* 24p is progressive scanned high def video captured at 24 frames per second like a movie camera does, not the 29.976 (30) fps of American television. So you get a very film-like look when projected in a movie theater which, believe it or not, is where many Canon 5D II shots are going these days. New HDTVs are also able to display video in 24p so that movies coming from film display correctly with no motion artifacts or jumpiness.
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